Felipe Medina

Made to Measure

In 2015, Huge invited me to work in San Francisco - CA for 7 months with Hello Elephant, another IPG company. There I worked with a not-allowed-to-tell Bay Area Company and with IMG, one of the biggest models agencies in the world, to create their new project: M2M.tv, a video channel focoused on fashion. Working with React and Redux, I produced their SPA website as full-stack developer, producing the visual and integrating it to their RESTful API CMS.

Visit the website.

RIOgaleão

In 2014, Huge partnered with Rio Galeão on a three-month project to redesign the official website for Rio de Janeiro's Tom Jobim International Airport. The assignment included design, user experience, as well as front-end and back-end development. The new site would need to be user-friendly for all travelers, regardless of their nationality and language, or the size of their device.

Visit the website.

SWU Festival

Three years, two festivals. SWU was more than just music, it had an important role in spreading the sustainability word over the country.

In SWU I was responsible for its website, social networks, customers relationship and digital promotion.

In the first year we expected a hundred thousand visitors per month yet we reached over a million, it was a huge success that was converted on sales.

Visit the website.

Deu na Telha

The Alemão's Complex is one of the largest favelas in the world and Kibon brought to the rooftops of the slum a set of 12 pieces of art that can be viewed by the fashionable new cable car installed about 3 years ago.

My job was to take it to a new digital level. Using augmented reality, whenever one would point the cellphone to the art, it comes to life as a 2D animation with a voice explaining everything about the piece, the artist and the concept.

Download for iOS. Test it.

Volkswagen PhotoRun

To promote Volkswagen's Sustainability plataform, Think Blue., we created the PhotoRun, it was a Photobooth cabin that took photos just using the energy generated by the people.

Connecting an elliptical trainner to an external battery and using Arduino to control the enviroment, it was possible to make it running for hours.

Watch the video.

Texas 4 Friends

My friends and I always decided to play poker at the most random times, but we would never have cards nor chips to do so. Therefore we created an app for iOS and Android that could fit such situation, people in the same room playing on their mobile devices.

Hobbit

To promote the bluray and DVD release of The Hobbit: The Desolation of Smaug I produced a landing page with information, vídeos and photos of the movie.

In 14 days, we reached 60 million people with a staying average of over 13 minutes. And the most important, we've accomplished our sales mission in a shorter period of time.